BUSINESS
PHOTOGRAPHY AND ART DIRECTION
ACTIVEWEAR BRAND PROJECT
a blend of film and digital photography was used, inspired by the growing popularity of film among online influencers.
maddison coordinated art direction, location organising and editing of all content captured on the day
this included coordinating a team of four models, a second photographer for external photos and styling of product.
this shoot is where maddison found a love for film photography.
